Scaling Online Sales for Emma Chapman Jewels

Client: E-commerce store selling handmade jewelry.

Goal: Double monthly online sales within six months.

Challenges:

• High cart abandonment rate (70%).

• Low organic website traffic.

• Weak email marketing strategy.

Actions Taken:

1. SEO Optimization:

• Conducted keyword research and optimized product pages for “affordable handmade jewelry” and similar terms.

• Published blog posts on trending jewelry styles.

  
  

2. Performance Marketing:

• Launched retargeting ads on Facebook and Instagram for abandoned cart users.

• Ran Google Ads campaigns targeting high-conversion keywords.

  
  

3. Email Automation:

• Implemented cart abandonment email sequences offering a 10% discount.

• Sent personalized product recommendations based on customer preferences.

  
  

Results (6 months):

• Website traffic increased by 150% (from 10,000 to 25,000 monthly visitors).

• Monthly sales grew by 120% (from ₹3 lakh to ₹6.6 lakh).

• Cart abandonment rate dropped from 70% to 45%.