Revitalizing Foot Traffic for Stepout Cafe

Client: A neighborhood café in Jaipur

Goal: Increase footfall and daily sales by 30% within three months.

Revitalizing Foot Traffic for Stepout Cafe

Challenges:

• Low visibility on Google Maps despite being in a prime location.

• Social media accounts lacked engaging content

  
  

Actions Taken:

1. Google My Business (GMB) Optimization:

• Optimized GMB profile with high-quality photos, updated menu, and reviews.

• Ran geo-targeted Google Ads to boost visibility on “cafes near me” searches.

2. Content Creation & Social Media Marketing:

• Designed a 3-month content calendar focused on promotional offers

• Launched an Instagram Reels campaign showcasing the café’s ambiance

3. Email Marketing Campaign:

• Built a mailing list using in-store forms and sent bi-weekly newsletters with offers

Results (3 months):

• Daily walk-ins increased by 35% (from 60 to 81 on average).

• Revenue grew by 40% (₹6.5 lakh/month to ₹9.1 lakh/month).

• GMB profile views rose by 300% (from 1,200 to 4,800 monthly views).